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Hi my name is Chris Brown; I am a business consultant the company that currently represents me would charges you as much as $15,000 in order for you to speak with me in a 1 on 1 coaching session. I do not tell you this to impress you but for you to understand the value of this information.
I see businesses that spend so much money on advertising that they do not need.
For example, I was coaching one gentleman who spent $600 on advertising yet he only made $100. OUCH! When we calculated his number we found out everything was right on track.
You may of heard sales is a number game and he was getting average numbers. The problem was that he did not understand advertising.
There is no need to pay for advertising. As a small business we say, let me take a percentage of my profits and advertise RIGHT? WRONG!
You do not take any income out of your profits to advertise. Let me share with you a secret of advertising in fact it is such a guarded secret that it is only shared with the big Billion dollars companies. McDonalds is one such business that uses this system. It is so simple that most people miss it. When I first heard about it, I wondered why I never thought of it before.
As I mentioned, most businesses take money out of their profits in order to advertise. What these businesses do is get other people and businesses to pay for your advertising. I am not talking about loans or an investor. The people who are financing your business, you will never need to pay them at anytime.
McDonalds is one such business that is using this system and has been using this system for years which has helped them to reach the success they enjoy today.
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