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Hi my name is Chris Brown; I am a business consultant the company that currently represents me would charge you as much as $15,000 in order for you to speak with me in a 1 on 1 coaching session. I do not tell you this to impress you but for you to understand the value of this information.
In recent years people have switched from traditional forms of advertising to advertising online. A recent survey shows that as much as 70% of people are trashing their Yellow Pages for the internet. Vince James who has uses many forms of off line forms of advertising what he use to spend $10,000 he can now get for $1,000 because people are going else where.
When internet advertising was just starting you could buy a banner ad for 1,000’s per month which was too expensive for the average person. Then Google introduced a new concept pay per click advertising where only pay if someone visits you site.
Over recent years this too has gotten expensive last I knew the key word of “Insurance” was going for $10.00 per click. Google was not created for the small and medium sized business. Google was created for the large corporations for example if you look for the key word of “Pizza Coupon” who comes up?
If you look below you will see that if you search on Google “Pizza Coupon” Pizza Hut is paying the most per click then Papa Johns then Chuck E Cheese then you have all these coupon web sites.
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